Urban Attitude is a gifts retailer based in Melbourne. It offers a unique combination of exciting new homewares, books and accessories that are quirky and cool. The retailer needed an ecommerce site that had a high level of flexibility and captured the distinctive, fun spirit of their stores. Bliss Media was engaged to design and develop the site on the Magento CMS integrating with Microsoft Dynamics Great Plains.

Key Insights.

Bliss Media held scoping workshops with the Urban Attitude team to identify challenges and devise solutions.

instore experience.

It was important that we were able to capture Urban Attitude’s brand style and that their distinctive instore feel was translated into the ecommerce experience.


We identified that their audience demographic are likely to purchase products on their site using their mobile phones. It was essential that the online shop experience was responsive across all devices.


A key challenge was that the company has a lot of personality and can sell any kind of product. This meant that the design needed to be both distinctive and neutral.

Ecommerce Best Practices.

The website uses ecommerce best practices to allow customers to easily navigate through Urban Attitude’s product range and checkout with no fuss. Strategic placement of call-to-action entices users to click on special offers and promotions.

The website is a fluid, responsive HTML5 front-end solution focusing on ease-of-buying.


The Urban Attitude website saw significant increases across all their KPIs, including online sales, user interaction and traffic.


Increase in online sales vs. previous website.


Increase in website traffic from organic search vs. previous website.

Bounce Rate.

Significant reduction in bounce rate vs previous website.