Overview.

Bliss Media is Nintendo's primary creative digital agency. Since 2010 we have produced over 80 multi-channel digital campaigns for Nintendo including promotional websites, social media integrations, online competitions, and mobile sites. A number of these campaigns have included our most recognised and awarded work.

Strategy & collaboration.

As Nintendo’s creative digital agency, Bliss meets with their online marketing department regularly to plan and generate ideas for major product releases. This includes collaborating with Nintendo’s ad agency, Leo Burnett, to ensure our designs align with their above-the-line campaigns, and vice versa.

Driving interest with competitions.

Much of our promotional work is centred around engaging online competitions
that drive traffic and enable us to measure user participation and interest.

Global awards and recognition.

In 2011, Bliss conceived and created a truly groundbreaking campaign site, integrating in-store experience, social media and a traditional TVC, to create buzz around the much loved Mario Kart Wii game. Although only an Australian campaign, it ended up being a global phenomenon garnering over 10,000 Facebook Connect interactions from all around the world including Japan, Mexico, USA, France, India and Russia.

Turning fans into social ambassadors.

We integrate with social media plug-ins like Facebook Connect to channel interest among Nintendo’s customers and turn them into social conversations. With such a passionate fan base, we often find that our implementations with Nintendo explode virally.

Mobile.

Bliss Media works with Nintendo to design mobile specific content around key launches, so fans won’t miss out on Nintendo’s latest offerings, even when they are out and about.

Metrics.

At Bliss we are always about measurability and ROI. Nintendo uses reporting software to track and gain valuable insight into user-behaviour. We study and analyse this data, to find ways we can continuously improve the impact of our work on user engagement.

Results.

We have successflly completed over 80 digital campaigns for Nintendo since 2010. Today we continue to be Nintendo’s primary agency for creative digital executions.

80+

Digital Campaigns since 2010.

25,000+

Facebook Likes.

10,000+

Competition entries.