Ishka is a retail store selling traditional handicrafts sourced from third-world communities and villages around the world. Ishka engaged with Bliss Media to overhaul their underperforming eCommerce website and improve the online shopping experience for their website customers.

Building a responsive site using Magento.

Bliss Media developed the new website using the Magento Community CMS and implemented a responsive theme that not only looks great on a desktop or laptop, but is also optimised for mobile devices - now a crucial requirement for eCommerce sites. By using Magento Community, Ishka can take advantage of the power and functionality of Magento while avoiding the extra costs associated with the larger scale Enterprise edition.

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Delivering a solution with intricate shipping rules.

Products in a shopping category may not only have different shipping prices, but also a different shipping company altogether than those products in another category. A complex back-end shipping module was implemented in the Magento back-end allowing products to be associated to specific delivery channels and priced accordingly. This reduces not only the manual administration required by Ishka staff, but also reduces the risk of misquoting shipping for an item.

Rather than providing the shipping charges to the user only at the last stage of the checkout, a shipping estimation tool was implemented that allows the user to calculate the shipping cost at the product page. This alleviates initial shipping price concerns of the user and reduces later cart dropout.


Since the new website launched last year, sales have increased by 300% as users have converged to take advantage of the improved shopping experience.


Increase in sales.