Overview.

Bliss Media were engaged by headspace to create their new corporate website in 2014/15, this being the continuation of an ongoing relationship which began with the launch of their online assistance tool, eheadspace, in 2012.

Responsive Design

The site’s visual design was particular important – it needed to appeal a young audience, while remaining flexible enough to accommodate headspace’s many campaign.  For the audience, mobile is hugely important, so a mobile-first approach was taken to the key interactions and templates. The site was tested extensively with real users, to ensure these goals were being met and that the desired outcomes were achieved as simply as possible.

New vs Old

The primary task in the redevelopment of the headspace site was to create a website which better reflected their position as an organisation. In the time since they had launched the last iteration of their site, headspace as an organisation had grown many times larger, and had become far more of an established presence in the area of youth mental health.



Accessibility.

The solution is built and tested to WCAG 2.0 Level AA Compliance. Bliss Media works with headspace in an ongoing partnership to maintain accessibility compliance.

Customer-Centric Design

The site’s focus is strongly on the most frequent end user– parents and carers, young people and their friends. The user experience ensures they are able to find the most relevant and helpful information as quickly as possible.

In particular, we have placed emphasis language, design and usability which helped get young people to centres.

Results.

Since its launch in 2015, the site has delivered increased traffic to key content, and a consistently high approval rating from its audience.