Joel Thorsen & Ruth Gallagher (left) from Bliss Media and our ‘Google-ers’ (right)

Joel Thorsen & Ruth Gallagher (left) from Bliss Media and our ‘Google-ers’ (right)

Bliss Media’s search division, Bliss Search Agency met with Google in their Sydney office last week.

We can’t show you any pictures inside the office but we can tell you, it is very impressive. I wonder if we can talk our MD into bringing in a complimentary cafeteria in the office??

Mmmmm, all you can eat buffet….

Mmmmm, all you can eat buffet….

We work with a number of clients on website visitor acquisition through search. We usually focus on a mixture of SEO (Search Engine Optimisation – organic rankings) and SEM (Search Engine Marketing – paid advertising). We also include SMM (Social Media Marketing), though this isn’t always appropriate for all target audiences. Web visitor acquisition definitely is not a ‘one size fits all’ solution.

Nope, one size does not fit everyone.

Nope, one size does not fit everyone.

The best results come from taking a smart, strategic approach that is tailored for each specific audience and aligns with our client’s objectives. Whilst it would be ‘easier’ and less time consuming, we don’t just throw as many keywords as possible into our SEM campaigns – this is where the old adage ‘quality over quantity’ is vital for achieving results and getting the best return on investment.

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Working closely with Google provides us with the latest updates, helps us to refine strategies for our clients and ensures we have support, straight from the mothership. Bliss Search Agency is also a Google Certified Partner which means our clients are assured that they’re in good hands and the team is always continually updating their Google certifications.

Search workshop at Bliss HQ.

Search workshop at Bliss HQ.

We had a fantastic time at the Google office. Some great ideas and new strategic directions came out of the meeting that we look forward to implementing for our clients. Now back to Bliss HQ!